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The Power of Visuals in Social Media Marketing

 Category: Marketing  Pages: 8  File Size: 329KB

The Power of Visuals in Social Media Marketing
Capture Short Attention Spans – Stand Out From the Crowd – Enhance Your Social
Marketing Message
Trying to succeed on social media is a little bit trying to get your voice heard in
a room filled with people speaking loudly and all fighting for attention. That’s pretty much precisely what social media is – a platform where a whole
lot of individuals and companies will fight for the attention of the masses and
do whatever they can to stand out from the crowd. This is what has led some brands to resort to some pretty underhanded tactics. Enter the ‘clickbait title’. This is a title used in social media that is so
outrageous or shocking or mysterious that people feel they absolutely must
click it and can’t pass up the opportunity to find out what it is really all about. Of course, this being clickbait, they are almost always left with a feeling of
disappointment when they find that the content really doesn’t deliver on its
promise and generally offers very little of value. So then, what can you do to stand out and make more of an impact? What can
you do that doesn’t mean tricking your reader or selling them short in terms of
How can you get more attention while actually enhancing your value
proposition and raising the class of your brand?
The answer is to use the right visuals. And that means bold, dynamic, beautiful
images that are striking and that grab attention. That means using images that
are well shot and that can’t help but draw the eye. And you’re going to learn how to do that right here. The Role of Visuals in Social Media
Visuals play a very important role in multiple aspec

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