The Definitive Autoresponder Frequency Guide
(Or, “How Often Should You Email Your List???)
Everyone seems to have a slightly different opinion when it comes to how
often to email your list. If you email too often – marketers argue – you’ll
annoy people into unsubscribing. If you don’t mail often enough, subscribers
forget who you are and you lose money from not mailing more often, etc.
Rule #1 – How often you mail is going to depend on a whole host of factors,
from which niche you’re in, how you got the subscribers in the first place,
whether you write friendly emails people love or nails-on-chalkboard emails
and so forth.
Rule #2 – Because every case is different, nothing beats testing for finding
out exactly how often you should mail to your list
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