Social media has the potential to become the largest source of
online traffic for any company. That distinction is now claimed by
search engines.
While search engines do have a wider footprint and record more
activity than social media, the ability of companies to reach out to
their target audience and in person is what makes social media
special.
You can target profiles and hence generate quality traffic from
social media platforms.
Search engines have very little to offer to companies that don’t
manage to get their websites ranking on the first page of search
results. Social media too has its share of challenges but those are
a little less overwhelming.
The odds are a bit more manageable compared to organic search
engine optimization. There are more than two billion people on
social media. There are dozens of social media platforms. How
you strategize your social media outreach will determine the
traffic.
Back