Introduction
If you have a business, and want to be successful, you need to be a creative
thinker and think outside of the box. The Internet is the perfect place for
small businesses to establish their marketing campaign. Using the Internet
for advertising is extremely cost-effective because it is so measurable and
targeted towards the people you want to reach. Internet marketing allows
you to compete with the competition and come out ahead.
This book will show you what you need to do to turn your online website
into a resource that your customers can trust. You’ll also learn how to get
more customers to visit your website. The main goal of this book is to
teach you which online marketing techniques are the most effective for
your business.
Some of the things that you’ll learn include:
How to design your website to that you attract the customers you
want.
How to reach your customers through e-mail marketing.
Why co-branding is important.
How to choose online partners that are right for you.
How to create customized content for you website so that your
customers visit frequently.
How to establish yourself as an expert in your specific industry.
How to use your marketing budget without overspending.
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